NuHeat implement Netsuite
NetSuite Helps Distributor Boost Customer Relationships While Maintaining High Growth Rate
COMPANY
Nu-Heat
LOCATION
Devon, United Kingdom
INDUSTRY
Wholesale/Distribution
APPLICATIONS REPLACED
Proprietary applications
SOLUTIONS
Netsuite
"NetSuite has helped us build better relationships with existing and new customers alike, while giving us a real-time view of the business at any given time."Nu-Heat
CUSTOMER SUCCESS
- Company saved between £100,000 and £120,000 over the three-year cost of hardware and licences for equivalent SAP applications.
- NetSuite now gives managers, engineers, sales reps and others real-time access to company information.
- New web store improves customer relationships by simplifying training courses.
- iPhone app improves customer service by facilitating knowledge base access for field technicians.
- Access to real-time financial data boosts cash flow by improving visibility of creditor payments.
CHALLENGES
- Heating Products Company was unable to maintain high growth rate with proprietary software applications.
- Company needed to improve customer relationships to succeed with low-volume, high-value product line.
- Sales staff handling of 300-400 projects at any given time was slowed by complex manual reporting and other processes.
- Cash flow suffered because managers had difficulty tracking late creditor payments.
SOLUTION
- Company replaced proprietary applications with NetSuite, designed new business processes to take advantage of end-to-end integration.
- First processes were designed to manage new business leads.
- CRM applications followed, then financials, followed by creation of a knowledge base for technical queries.
- Role-based, real-time dashboards give 100 users instant visibility into personal KPIs.